Price increases are imminent yet again for Netflix subscribers, but it's not for the reasons you might think.
Scoff all you want, but with a plethora of exclusive television series and movie content at your fingertips, the streaming service juggernaut's subscription fee is still relatively reasonable.
But now in Europe, the company is exploring an additional pricing tier that offers an additional perk.
Meet Netflix Ultra.
According to tech and entertainment website BGR, an Italian blog entry written July 3 by Alessandro Perrone mentioned Netflix could be adding a fourth plan for their European customers: Ultra.