Childish Gambino AKA Donald Glover released the video for his new song This Is America, and blew everyone away with this incredible piece of art. A week later, and 118 million views, people are still discovering the nuanced messages of racism, classism, gun violence and America's original sin, slavery. This is what great art is supposed to do. Make us think, reflect and grow from the experience.
So of course, someone came along and made a mockery of it.
A YouTuber decided to make a mashup pairing Glover's video to the song, Call Me Maybe, by Carly Rae Jepsen. The mashup went viral and the backlash was immediate. People felt the meme video undercut the importance of the original video's message.
The YouTuber issued a non-apology apology on the video's YouTube page, saying:
I just want to make this clear, my intentions weren't to be disrespectful to the message of the song. There's some very messed up things going on in America right now, racism wise. There's no denying it. This is just a shitpost that spiraled out of control. I made it in 30 minutes and posted it to have a laugh with my friends. It's not meant to offend, but for laughter. The original video for TIA caused a great conversation, and still is. But most of the energy surrounding it is negative. I wasn't purposefully trying to be ignorant to the climate we're in, but i think the fact that so many people of all races are enjoying this is something to look at. It's just a meme made to laugh at, nothing else.
Of course with over 3,ooo,ooo million views and advertising that generates income, we don't think the poster is so remorseful they will actually take the video down. This is part of the problem in the new tech world. People are rewarded financially for doing bad things.