Sometimes we dream up a concept and it doesn't live up to expectations. Or it doesn't evolve and progress, and therefore can't keep up with the changing times. Some might call these failures – but as we've all heard, one man's trash is another man's treasure.
What if we told you that you can go and marvel at all of these failed concepts in once place? Perhaps a bit of nostalgia with things like Pepsi Crystal or Blockbuster? Unbeknownst to most people, including us until now, there is an entire museum dedicated to failed concepts like these. The Museum of Failure in Los Angeles, California, features a wide array of failure from around and the world – and no, that doesn't include our past relationships.
Among the sea of failed efforts are Google Glass, gendered writing utensils, and even a board game featuring President Donald Trump.
There is a method to this madness. Curator Samuel West decided to open up this museum for more than entertainment value.
West hopes the museum will help people embrace that failure is a normal and necessary part of innovation.
The museum includes a frozen dinner launched by the famous toothpaste brand, Colgate:
And a personal fragrance with notes of hot, burning rubber and tar:
There are signs all around the museum that share inspiring messages about failure. By considering often-forgotten imperfections and flawed flops of the past, those who visit the museum might be able to recognize that failure is not necessarily a bad thing.
I decided to open up the museum of failure because I'm so tired of the success stories that the media crams down our throats.
Some people took exception to what the museum included as "failures." There are products that folks liked, as well as concepts — like Blockbuster — that weren't necessarily failed businesses or services, but simply ideas that couldn't compete with modern alternatives.
People defended some of their faves:
Others used the museum as an excuse to poke fun at other people – and themselves:
Word has gotten out about the museum and it has become a popular destination among both locals and tourists. The museum has become a permanent fixture, so people who haven't yet gotten the chance to bask in failure still have plenty of time.
Which product sounds like the biggest dud? Which paved the way for bigger, better, and more successful creations? Sound off in the comments.
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