Lowri Byrne of the UK went into H&M to buy clothing in May, what she came out with was viral celebrity.
The problem she had in the changing rooms is apparently one that is rather common, regardless of where you come from. The issue? H&M's clothing sizes.
Your humble writer gave up on H&M many, many years ago because the sizes he actually fit in made him feel like an overweight monster. Lowri had a similar experience.
Lowri posted a photo of the outfit in question, and a scathing and sarcastic message alongside of it, directly to H&M's Facebook page.
"Please sort your sizes out because this is absolutely ridiculous! I'm a size 12 and small busted and today in a H&M store I had to ask if this dress came in a size 18 (it didn't...)
The dress I have on in these photos is a size 16, and I could barely breathe. Not only was this annoying because I wanted to buy this dress, but so many women take what size dress they buy to heart. If I was one of these girls (thankfully I'm not) requesting a size 18 dress would seriously devastate me!
When I asked if this dress came in a 18 the store assistant said "ahh yeah you have to go up a couple of sizes with these". A couple?!? going up 3-4 sizes surely should make you realise that you need to seriously sort out sizing!!!"