'Influencers' are the next logical step when one considers how reality TV changed everything.
Combined with the rise of social media, which gives everyone a platform should they decide to use it, now we have people who are famous for doing absolutely nothing other than being popular and relatable on Instagram or insert other social media platform here.
And they're great for marketing purposes.
Often, influencers are targeted by brands in the hope that they may plug the brand on their social media. Thus 'influencing' their followers to buy.
Well, if that doesn't sound thrilling enough, you can now dress up as a generic social media influencer for Halloween thanks to Urban Outfitters.
Here is the costume:
For the price of $59, you can buy a paper thin sports bra and a pair of leggings and be a generic social media influencer. Not to mention that they recommend you complete the look by buying a pair of Fila sneakers for $70, a $10 canvas baseball cap and a $16 platinum wig for a total of $155.
Of course, the irony is that the best influencers are the ones who are most authentic to themselves. This costume is anything but.
Some had ideas about how the costume could be improved...
Others were amused by it...
And some just may have found their Halloween costume...
More From Guacamoley
Actions have consequences, Mr. McConnell
Actress Selma Blair shocked the world by revealing her diagnosis of Multiple Sclerosis.
We're gonna need a bigger... head?