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Source: YouTube

The 'Matilda' Challenge Is Finally A Viral Trend We Can Get Behind 🙌

By John Sundholm

It seems like there’s a new viral social media “challenge” every week, each seemingly more forgettable than the next. 

From mouthfuls of cinnamon, to—God help us—mouthfuls of Tide, to ice buckets over the head, they all start to run together. (Though at least that last one made money for charity!) 

But the newest entry just might have some staying power, because it’s downright magical: Introducing the Matilda Challenge!