Seems with all the carb cutting going on in Americans' diets, our beloved breakfast of pancakes just isn't doing it for people anymore.
So what do you do if your entire business model's premise is that everyone loves pancakes? If you're International House of Pancakes, you shake things up in a big way.
Last week IHOP announced they were rebranding, changing their name to IHOb. What did the b stand for?
Internet sleuths were on the case: