A simple idea can really take you places with enough consistency.
Let's examine the case of Graham the Christian of YouTube notoriety. He wanted to raise some funds to donate to Red Nose Day, and so he attempted something crazy — the recitation of two words one million times. If you're unfamiliar, "Gucci Gang" is a song by rapper Lil' Pump that celebrates the sale and purchase of drugs and having more money than you. Here, have at it:
Right, so mayhaps Graham the Christian wondered how to make it wholesome and family friendly and was left only with the title.
People love a spectacle, even if it's watching two words lose all meaning over the course of multiple 17-hour live streaming shifts.