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Source: Photo by Rahman Hassani/SOPA Images/LightRocket via Getty Images

Unlucky Man Gets Mistaken For A Department Store On Twitter--Starts Responding Anyway

By Dana Levinson

For those who don't know, there is a British department store called "John Lewis." Every year they air Christmas advertisements that often inspire major reactions on Twitter. There's just one problem: Those reactions are often directed at @johnlewis, a teacher from Virginia, rather than @johnlewisretail, the account for the store. 

It's become something of a fun tradition.

But human John Lewis chooses to join the fun by responding to those caught up in the confusion.