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Restaurant Hangs Taxidermied Cow In Window--The Backlash Was Swift And Fierce

By Collin Gossel

Etica, a new pizza restaurant in Adelaide, Australia, believes that your pie is best served with a side of “thoughtful conversation” about “the origin of dairy.” In an effort to get the discussion going, the restaurant hung a stuffed cow from the ceiling, easily visible through the front window.

It looks almost as if the cow is about to be slaughtered.

Etica is NOT a vegan restaurant, and their own menu features plenty of cheese and meat. Still, they're trying to help customers make more informed choices as to where restaurants get their ingredients. Etica gets its dairy only from farms that practice “the highest welfare standards,” and 

Etica is Italian for “ethical,” according to their website.