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Source: Barry Callebaut/Pinterest

Scientists Create All-New Kind Of Chocolate Specifically Aimed At Millennials

By Michael Samhat

Here comes a new chocolate color: pink! On Tuesday, Swiss cocoa giant Barry Callebaut introduced "ruby," a new chocolate made without dyes.

The company said the chocolate will have a fruity, berry like flavor.

Barry Callebaut CEO Antoine de Saint-Affrique told Bloomberg that the ruby chocolate follows the creation of white chocolate—just eighty years later! And it looks as if the decade of research and development will pay off.

The company is targeting millennials, and Twitter is here for it: