Gwyneth Paltrow has announced that she will hire a fact-checker to verify statements made by her company, "Goop," a lifestyle-and-wellness e-commerce business. She referred to hiring a fact-checker as a "necessary growing pain," as some experts have called many of her company's claims into question.
Goop—which is actually named for Ms. Paltrow's initials, not a slimy solution—is heavily trafficked, and its believers lap up its advice. According to The New York Times, Goop is "a clothing manufacturer, a beauty company, an advertising hub, a publishing house, a podcast producer and a portal of health-and-healing information, and soon it [will] become a TV-show producer. It is a clearinghouse of alternative health claims, sex-and-intimacy advice and probes into the mind, body and soul. There [is] no part of the self that Goop didn’t aim to serve."
However, one doctor in particular, Dr. Jennifer Gunter, often challenges Goop.