Image

Clothing Brand Boohoo Scores Major Points For Not Photoshopping Stretch Marks On Models

Clothing Brand Boohoo Scores Major Points For Not Photoshopping Stretch Marks On Models
User Avatar
Updated 2 weeks ago

Fashion brands and advertisers have long come under fire for the over photoshopping of their models, creating an unrealistic body expectation for their buyers. 

Well the fashion company Boohoo decided that enough was enough. Boohoo used a completely unretouched photo of a model to sell some of their clothes.

We can all agree that she's gorgeous, stretch marks and all...

image
image

But she wasn't the only model Boohoo decided to let show off their natural beauty...

image
image
image

This decision by Boohoo really meant a lot to people...

People were definitely here for it...

I find this so amazing! That even on a massive clothing brand like Boohoo they haven't photoshopped away the models...

Posted by Cheryl Adele on Thursday, June 21, 2018

We're here for it too!

H/T: Twitter, Shape.com