Earlier this year, YouTube star and personality, Tana Mongeau, felt snubbed by VidCon, a convention for online video creators and fans. Apparently VidCon didn't consider Tana a "featured creator", meaning she wouldn't be provided with as much security as she wanted during the convention.
With over 3.5 million subscribers and 1 million Instagram followers, it is understandable that Tana is concerned about security.
So, unwilling to risk it at VidCon, Tana decided to take matters into her own hands.
Approximately two months ago, Tana and her management team decided to put up TanaCon. Tana and her fellow creator friends rented out space in an Anaheim Marriott for the fan event.
Cut to Friday, the day of TanaCon.
By the early afternoon, thousands of people were lined up outside waiting in the hot California sun to get into a ballroom with a maximum capacity of maybe 1,000 people.
Tana and fans alike were amazed by the support-in-numbers TanaCon was receiving.
just got word that there are literally 20,000 people outside right now. Vid con was expecting 30,000. That's absolutely insane, and I'm so overwhelmed by that kind of support. I never would've thought that this could even happen. 20,000 fucking people wanting to get into my event— TANACON (@tanamongeau) June 22, 2018
But soon around 15,000 un-ticketed fans showed up and things started getting really crazy.
People also started getting hot and hangry.
Tana seemed to keep her cool for awhile, tweeting plans to extend the convention dates and move to a larger venue.
moving the show to a new venue within minutes away from this one that holds an extra 5,000 people and doing a free show with some very special guests!! tomorrow everything resumes normally & shane and i are working on some awesome cool stuff we luv u❤️— TANACON (@tanamongeau) June 22, 2018
But soon the stress of the day started to show.
i just want to reiterate 20,000 people showed up outside which is unsafe anywhere and security and safety is my number one priority. we were told vidcon itself was holding around 20,000 and we are so mind blown— TANACON (@tanamongeau) June 22, 2018
now that safety and security is on lock, our moves are bigger venues and insane safety measures with normal programming to resume today and tomorrow. i love you guys and i am so sorry. i had no idea and want you to be safe.— TANACON (@tanamongeau) June 22, 2018
in a meeting rn almost done making sure tomorrow will be safe and ORGANIZED for EVERY PERSON WHO HAS A TICKET. unfortunately what made today so chaotic was 15,000 unticketed people showing up outside.. if u have a ticket i want to meet u and give u a promised show— TANACON (@tanamongeau) June 23, 2018
so we're making that happen. every person who entered their phone number with their ticket will be texted information and i will be updating you once i make sure EVERYTHING CAN BE DONE SAFELY. TICKETED PPL. NO OUTSIDE MOBS— TANACON (@tanamongeau) June 23, 2018
and when everything is over, if there are people who are still upset in anyway I will do every single thing necessary to make sure it is made up to u. this is my first convention, and I'm learning so much, and i want to make its perfect AND SAFE for you. i am doing my VERY BEST— TANACON (@tanamongeau) June 23, 2018
just because there are bumps in the road I don't want to discourage any small creator from ever thinking that they shouldn't speak up or try to make change. I want you to know that I am so determined to make a space that is safe & happy for creators & fans NOT TO MAKE MONEY— TANACON (@tanamongeau) June 23, 2018
hi guys. i'm so sorry that it's taken so long for me to tweet these tweets. i've been thinking. working. i didn't wanna say dumb shit. i'm fucking nervous. but hi. i love you. and i'm an idiot, and i'm sorry.— TANACON (@tanamongeau) June 24, 2018
my intentions with Tanacon were incredibly pure & i truly thought that i had everything on lock. i was told a lot that didn't end up happening. i was truly under the impression that we were selling to capacity & took it as far as speaking with several ppl very high up at marriott— TANACON (@tanamongeau) June 24, 2018
but to be real- i didn't expect that many people to show up outside. which in hindsight was dumb as fuck. it was the same days as vidcon and i should've prepared better. regardless of if people were telling me different, tanacon is attached to ME. and i take full responsibility.— TANACON (@tanamongeau) June 24, 2018
if i let that security mess continue. thank you to everyone who supported me & my movement of the creators having a voice & meeting your favs for free. but i truly apologize for not executing it better. planning a convention for the first time in a few months was the most— TANACON (@tanamongeau) June 24, 2018
i refuse to give up on this. but i still will be held accountable & take full blame. this taught me so fucking much & i know that i will be doing things much differently in the future. i can't wait to do something for fans, for free, in a fucking arena with 17x the security & a— TANACON (@tanamongeau) June 24, 2018
One wonders, will we be seeing TanaCon 2019?
H/T: Twitter, Polygon