Smashing box office records for an opening weekend, Avengers: Infinity War raked in a whopping $257 million in the United States and a gargantuan $640.5 million worldwide. The previous record holder had been Star Wars Episode VII: The Force Awakens, which grossed $247.9 million domestically and $529 million worldwide. Technically, this is just Disney passing the baton to Disney, because both Marvel Studios and Lucasfilm are subsidiaries of Disney.
That didn't stop Lucasfilm president Kathleen Kennedy from passing on this note of congratulations to Marvel:
It all started in 1977 when Steven Spielberg took out a full-page ad in Variety to congratulate Lucasfilm on dethroning his movie Jaws with the very first Star Wars film.
This is the latest in a long tradition of congratulations exchanged between top grossing films:
In 1982, Lucas returned the favor by congratulating Spielberg when he dethroned Star Wars with E.T.:
The tradition was revived in the '90s when the re-release of the original Star Wars trilogy dethroned E.T.:
In 1996, Titanic took the box-office record from the Star Wars re-release, and Lucas congratulated James Cameron with this ad:
In 2012, Marvel Studios head Kevin Feige congratulated Jurassic World for taking the box-office record from The Avengers
Finally, in 2015, the Jurassic World producer congratulated Lucas on reclaiming the title for the Star Wars franchise:
Many couldn't help but point out that Disney was congratulating itself:
this is so funny cause it’s basically disney being like “good job us” 😂 and we all out here supporting it— grinch hands (@grinch_hands) May 1, 2018
And while there was love for Star Wars, many felt that the box-office record was well deserved:
Star Wars was good but sorry Infinity War is my new favorite Marvel movie and movie of all time— ScarabWarlock (@cbforchampion) April 30, 2018