Snapchat has come under fire after approving an ad that makes light of domestic violence. The ad, for the game, Would You Rather, poses this question to users:
Slap Rihanna or Punch Chris Brown?
People were not amused.
In 2009, Chris Brown made headlines after he assaulted then girlfriend Rihanna. Brown was sentenced to five years of probation and ordered to take a year of domestic violence counseling.
For her part, Rihanna had this to say about her relationship with Brown:
So far in love. So unconditional that I went back. It's humiliating to say this happened. To accept that? It's a traumatizing experience. ... I stayed. I even went back after he beat me, which was wrong. But again ... I'm a human being and people put me on a very unrealistic pedestal. And all these expectations, I'm not perfect.
After public outrage reached the company, Snapchat issued an apology through a spokesperson:
The ad was reviewed and approved in error, as it violates our advertising guidelines.
We immediately removed the ad last weekend, once we became aware.
We are sorry that this happened.
People were scratching their heads how the ad even existed in the first place:
Wow @Snapchat has lost their god damn mind who ever over there at that app company need to be fired. For putting this ad up talking about would u rather Slap @rihanna or punch @chrisbrown like the president over there @Snapchat need to reliquary this person who put this out pic.twitter.com/iusBs2waqs— ❄️Miss Sheree💋 (@sheree_breezy12) March 13, 2018
No, it's not just you. Eventually the ad caught the attention of activist Brittany Packnett, who noted all ads on Snapchat go through an approval process.
Packnett cited the company's own ad policy:
All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason. We also reserve the right to request modifications to any ad, and to require factual substantiation for any claim made in an ad.
Former First Daughter Chelsea Clinton tweeted her own response:
Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.— Chelsea Clinton (@ChelseaClinton) March 12, 2018
If you need help leaving an abusive relationship, please call or chat with the National Domestic Hotline.
There's not one way to be in/leave an abusive relationship. If any of this story felt familiar to you, we ask that you check out our Path to Safety page. Call/Chat w/ us if you need help coming up with a personalized safety plan. https://t.co/yxQ9QPO3Hz #DidOJConfess— National Domestic Violence Hotline (@ndvh) March 12, 2018