Being a Barbie girl means a whole lot more these days than it did for previous generations. While Barbie was once bound by her white privilege, artificially ultra-feminine image, and super unrealistic body dimensions, these days Barbie is a diverse, independent, hip, career-driven feminist who comes in a variety of heights, weights, hair colors, and styles.
And it's a good thing because according to Barbie's parent company, Mattel, and their third-party commissioned online research from OnePoll (who surveyed 8,000 moms and their daughters aged 0-10):
81 percent of moms globally worried about the type of role models their daughters are exposed to, Barbie is igniting a conversation around the importance of positive role models.
And this year's Sheroes and Inspiring Women series, both launched just in time for International Women's Day on March 8, prove it. The collection features 17 dolls in inspiring likenesses of historical figures like artist Frida Kahlo, NASA pioneer in mathematics Katherine Johnson, and female aviator Amelia Earhart, as well as modern day history makers like gold medalist snowboarder Chloe Kim, conservationist Bindi Irwin, Polish journalist Martyna Wojciecowska, and more.
One thing's for sure—this is NOT your mama's Barbie:
Sadly, the 14 modern-day role model dolls are not for sale and are made one-of-a-kind for each of the Sheroes honored. But those in Barbie's historical Inspiring Women line are currently available for pre-order and are expected to be available for purchase in the coming months.
The Twittersphere was more than happy to see the good news:
Some of the groundbreaking women featured in the doll series popped up to show their appreciation, too:
Can't express how totally mind blowing and delightful it is to have your childhood favorite resemble you!! Thank you @Barbie for this incredible honor, and for celebrating all kinds of women, everywhere. What a great way to inspire the girls of tomorrow! Wonderful. pic.twitter.com/bUptVP9Car— Patty Jenkins (@PattyJenks) March 6, 2018
Sally Bundock of the BBC had a great question and it's one we pose to you, too: