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Cancer Charity Sparks Outrage Over Recent 'Fat-Shaming' Obesity Ad Campaign

Cancer Charity Sparks Outrage Over Recent 'Fat-Shaming' Obesity Ad Campaign
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Updated 4 months ago

Cancer Research UK was founded in 2002 as a cancer research and awareness charity. Their main function has been to research causation and various treatments, and this research is conducted in hospitals all across the United Kingdom. Now, however, they are catching flack because of a recent advertisement. 

This past Wednesday, Sofie Hagen, a comedian and creator of the Made Human podcast, put the charity on blast:

Hagen was accusing Cancer Research UK of fat shaming, and the charity tweeted back:

But Hagen wasn't having it:

Many people were skeptical of Hagen's position:

While some defended her point:

For many, it was the bluntness of the advertisement that was potentially problematic:

While the research may be true, imagine being an overweight person in a society that constantly shames fat bodies, getting on the train, and seeing this ad. Regardless of the facts, it definitely could have been handled with more tact.


H/T: Twitter