Netflix executives have taken film critics to task for saying their Netflix original film, "Bright," starring Will Smith as a police officer partnered up with an orc in a alternate world filled with fantasy creatures, was anything but successful.
During their quarterly earnings report, the Netflix bosses claimed that "Bright" was one of their most successful films. Though critics panned it, with many claiming it had "...poorly conceived characters..." and was "...profoundly stupid...", Netflix execs had other thoughts.
“The consumer response to the film has been great,” said Chief Content Officer Ted Sarandos. “Every internal measurement says it’s one of our most-watched pieces of original content — meaning TV show or film — that we’ve ever had."
Sarandos went on to say that the critics were disconnected from casual viewers of the film. "If you look at the [audience-generated] reviews on Rotten Tomatoes and IMDb, you see positive experiences with that film. Critics are an important part of the artistic process but they’re pretty disconnected from the commercial prospects of a film. The way we look at it is [that] people are watching this movie and loving it and that is the measure of success. If critics get behind it or don’t, that’s a select group of social media influencers talking to a select audience.”
As of writing, "Bright" sits at a 26% Fresh on Rotten Tomatoes, and a quick search on Twitter reveals that many non-critic viewers find themselves in the middle of that spectrum of "terrific" and "terrible."
I can enjoy most movies at a basic level. I’m pretty easy to please. Bright is pretty legitimately bad. Netflix must have thrown an ungodly amount of money at Smith and Edgerton. No way they read that script and wanted in.— Nick (@Shpeshal_Ed) January 10, 2018
David Ayer's Bright isn't bad at all. Exactly what a Netflix movie should be.— R. M. True (@rmtrue_) January 10, 2018
Why was this execution better than Suicide Squad?
So I found some spare time and just watched Netflix's #Bright. Aaaand it's a really, really bad movie. So much stuff pushed in one script without any explanations or background. It's trying to be funny, it's trying to be an interesting cop-movie, it's.. It's always just trying.— Rogier Laureys (@RogierLaureys) January 9, 2018
Just watched "Bright" on Netflix. It ain't as bad as everyone makes it out to be.— Phoumano (@phoumano) January 9, 2018
Whatever critics and movie buffs think of the failed fantasy story, Netflix has already begun auditioning for orcs to cast in the sequel.
That's right. A sequel.
“In its first month, Bright has become one of our most viewed original titles ever,” Chief Executive Reed Hastings said in a letter to shareholders. “We’re thrilled with this performance and are planning a sequel as well as additional investment in original films.”
Netflix posted a fourth-quarter profit of $186 million, compared to a year ago when it brought in $67 million.