Dunkin Donuts is making some big changes and stepping into the future. The chain, founded in 1950 by William Rosenberg in Quincy, Massachusetts, has announced that it will be opening what it calls its concept stores.
Dave Hoffman, president of Dunkin’ Donuts in the United States and Canada, says of the new design and changes:
We want to be a place — and we call it a frictionless experience — where you can order however you want, you can pay however you want, and you can get your food however you want.
Some of those changes will include a new app where customers can pre-order, a drive through for quicker services (made even faster if you order through the app, so you can enter a special line), and a bar like tap system where customers can serve themselves. Available on tap are a variety of eight cold drinks, from iced coffee to ice tea, and a variety of nitrogen-infused cold brew.
Hoffman says of the new tap system:
We think our personality is more bartender rather than sommelier... the Dunkin’ blue-collar soul.
One thing that will not change is the retro pink and orange decor that is so familiar to many, but the word "donuts" is being dropped from the signage.
Welcome to the new... Dunkin'.
Looks like some folks aren't happy about the changes:
No. When they changed to liquid flavors I was silent. When they tried to market as a bakery I was silent. No more onion bagel and to late— mikeod (@MIKEOD31) January 16, 2018
Moto Man just wants his coffee the way he wants his coffee. Keep it simple, man.
Not everyone was grasping the relevance of dumping the word "donuts" from the signs:
How am I supposed to run on a fragment?! What am I dunking??— Therese Andrews (@ThereseTheBeast) January 16, 2018
Ron kinda has a good point. It is a little arrogant:
Nothing says "edgy" like believing everyone knows what you sell.— Ron Pyle (@rreactor) January 16, 2018
Oh Erik, now you're just being silly...
"DD"? How am I supposed to know this is not a Hooters?— Erik von Gohren (@Erikvongohren) January 16, 2018
Someone should have included Ms. Mo in the design meeting:
Dunkin' Donuts will open 30 locations to test various versions of the new concept. So far, it looks like they have their work cut out for them.