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New, Bizarre IKEA Ad Has People Scratching Their Heads, And With Good Reason

In one of the most bizarre marketing campaigns in modern times, Swedish furniture company IKEA has combined technology for a pregnancy test with its latest magazine ads. Female customers are encouraged to urinate on the ad. If they are pregnant the ad will reveal a discount price and redeemable code for a new IKEA crib.

It's a coupon and pregnancy test all in one!

We can only hope the coupon code is redeemable online:

There were those who pointed out that not all expecting parents are pregnant:

Unfortunately, some people learned the hard way the ad only worked on paper:

The overall consensus was simply, "Why?"

There was a lot of speculation about who came up with this idea:

There's good attention and then there's really bad attention.

H/T: Twitter