"We know what you're up to. Watch and see what we will do'"
This was the creepy message that many Turkish Netflix users, who also happen to have a popular Ekşi Sözlük (Turkey’s equivalent to Reddit) account, received in the middle of the night, hours before the popular series Black Mirror's season four premiered.
People went online to say they had received the direct message from a user named iamwaldo, another reference to “The Waldo Moment” episode from the series' second season. Unfortunately the PR move backfired and instead of leaving people excited for the new season, it frightened them and left them feeling paranoid.
Many are seeing the stunt as particularly callous considering martial law was briefly declared in Turkey back in July after a failed attempt at a military coup. The people fought back in protest but the effects still linger. It is now commonplace for the government to use surveillance to watch its citizens online and off.
Most people were definitely not on board with this prank.
"We know what you're up to. Watch and see what we will do."— The 1•1•2 (@SocailNews) January 1, 2018
Sent from account "Iamwaldo"
(Black mirror)#Netflix decided to send out this creepy promo message in the dead of night in Turkey of all places, who had a failed coup d'état and political tensions. #idiots #news pic.twitter.com/6FqFdJwI4K
Alluding to some all-powerful creepy surveillance for an advertising stunt is sickening at any time. Doing it to people in Turkey in current circumstances crosses into actually dangerous.— It says right there (@DavidParis) December 30, 2017
Netflix Freaks Out Users with Creepy Black Mirror Marketing Stunt https://t.co/UcpzKbG9Le pic.twitter.com/38pp7WdfWQ
One Twitter user found the stunt amusing. At least he had the decency to question why.
Why do i think that Netflix's Black Mirror Promotion in Turkey is so funny, sending "creepy" privat messages ^^— Jonah (@JonahKalff) December 30, 2017
H/T: The Independent