*Warning: PETA's advertisement and this article contain images some viewers may find disturbing*
PETA is known to ruffle feathers with its advertisements, but a recent billboard campaigned they planned for the UK's holiday season went too far for the London bus system. The ad, which features the roasted head of a dog served up on a holiday platter, was intended to grace the sides of 100 buses, but it's probably a good thing that never came to pass.
It’s shameful and confusing that PETA’s campaign was rejected by London Buses when Londoners are bombarded with ads selling turkey corpses. What’s truly offensive isn’t the ad but killing gentle birds – who have the same capacity to feel pain as the dogs with whom we share our homes – for a fleeting moment of taste.
A spokesperson from Transport for London, commenting on why the advertisement was rejected, noted that the CAP Code, a sort of rule-book for non-broadcast adverts, states that marketing communications "must not cause fear or distress without justifiable reason."
One hundred buses were meant to be serving up some food for thought from PETA this Christmas, but at the last minute, London Buses refused to run our advert on the grounds that it may cause offense.
While there are many vegans in the world who agree with PETA's message, many believe their methodology leaves something to be desired.
I support PETA and only buy cruelty free products but I can't see how the advert would have succeeded. How can you compare someone's beloved pet to a bird they never met? I think comparing like for like would be a less alienating message.— James Lindsay (@JamesLindsay82) December 18, 2017