Anastasia Beverly Hills launched three new "liquid lipstick" shades on their Instagram, but they messed up — and the internet noticed. The controversy started when ABH posted videos of three models applying the new lipsticks, presumably to show what the colors looked like on women with different skin tones. The only problem was that the black model's lipsticks were obviously totally different colors.
I'm genuinely confused cuz even the applicator isn't the same color for the black girl.,, I need answers— EDM (@saintdyana) October 4, 2017
Yo. The black girl isn’t trying on the same lipstick. There’s no fucking way. It’s not even in the same color family— BinoBeautyBandit♌️♥️ (@naeluckyass) October 4, 2017
THESE ARE NOT THE SAME COLORS FAM. IDGAF WHAT ANYONE SAYS. They gave her some pink/coral shit. bye— GiGi #7for7 (@LeChocolatNoir_) October 4, 2017
Rihanna created Fenty Beauty, a cosmetics collection, "for all skin colors, all undertones, from all countries."
they aint even tryin anymore knowing that fenty left them with no chance whatsoever— ᵉᵍᵍᵇᵒʸ (@smallplantdad) October 4, 2017
Our social media manager unfortunately posted the wrong clips for model Dora for our new Liquid Lipsticks. It’s always our intent to— ABH Cosmetics (@ABHcosmetics) October 6, 2017
represent her – and all other ABH models – accurately. We want to thank everyone who helped call out this mistake, and we apologize.— ABH Cosmetics (@ABHcosmetics) October 6, 2017
Our mistake! Our social media manager unfortunately posted the wrong clips for model Dora for our new Liquid Lipsticks, and we did not internally catch the mistakes until user comments drew our attention to the uploading errors last night. This footage is shot on an iPhone and then collaged with additional footage for Instagram Stories—our social manager mistakenly confused which clip went with which post. We want to thank everyone who helped call out this mistake, and we apologize for the confusion. We work with Dora often and consider her a part of our glam family. It’s always our intent to represent her—and all other ABH models—accurately, as our customers look to swatches to determine if a shade of lipstick or eye shadow suits their personal skin tone. Unfortunately, a mistake happened while posting, and we apologize.
So that settles that... for now.