Jimmy Fallon recently sent a writer out to show that either no one knows how to pronounce La Croix, or no one listens to writers from the Jimmy Fallon show. The set up was simple: the writer hit the streets of New York and purposely mispronounced La Croix while talking about the product. Not one person corrected him.
Some examples of the absurd pronunciations: La Chhhhhhx, Le Quaff, L.A. Croy and La Croy-voy-voy. In case you're wondering, according to the company it's pronounced la CROY.
I work at Starbucks and love to hear people say macchiato....makes me laugh hard....— autumn chastain (@chastain_autumn) September 22, 2017
Can you order La Croix in bulk? Asking for a friend...— Stephen Gomez (@stephen_james) September 27, 2017