Chili's customer traffic has dropped in each of the last two years, in part because of competitors like Applebee’s and TGI Fridays. The chain recently announced they are ditching almost half their current menu items.
Please bring back Chili's original soft tacos! I dream about them all the time!— Melissa Holland 🔹 (@tweetsbymissy) September 8, 2017
Please bring back your Big Mouth Burgers from the mid 2000s. You used to be my favorite burger. Your "new" burgers weren't near as good.— Blake Ledgerwood (@dreammage) September 8, 2017
Chili's has decided to get rid of the fluff and invest millions in making their core menu items like burgers, baby back ribs, and fajitas perfect for customers. Chili’s chief marketing officer told Bloomberg News:
Quinoa, kale — all those trends come and go, but what Americans want to eat doesn’t change that much. It’s the expectations that have changed.
Their dining experience needs to be faster. The food needs to be hotter. And they still want high quality product at a great value.
When are you guys going to release the new menu since sept. 18th is the new change?— Germaine Paul (@g_paul) September 8, 2017
Make my life happy & bring back soft tacos!! ❤️— Melissa Holland 🔹 (@tweetsbymissy) September 8, 2017
Am I still going to be able to get your classic chicken sandwich? Pretty sure It’s not on the menu now, but you can still order it.— John Public (@TexasGovGuy) September 8, 2017
What does this mean? Cause it better mean you're bringing back the mac n cheese.— Emily Holt (@westeros_rose) September 8, 2017
Southwest Mac and Cheese rode off into the sunset. We have the footage. We also have the recipe we're going to share, so stay tuned.— Chili's Grill & Bar (@Chilis) September 8, 2017