What sets apart this incident from past data breaches is the fact that most people have no idea if they're even Equifax consumers. The company obtains private information from banks, credit card companies and lenders — not from the consumer.
Equifax knew that the database breach happened sometime between mid-May and the end of July. Yet the company didn't make a public announcement until September 7. Half of Americans are panicking over hackers having access to their social security numbers.
Don't worry that the breach happened May-July and we are only telling you in September -- top executives needed time to sell their stock.— Covfefe McGuffin (@CovfefeMcGuffin) September 7, 2017
Yeah, how many people are going to have their credit score impacted due to fraud that this breach is directly responsible for...— Drew (@rlake2) September 7, 2017
Also Equifax: send us your personal info... via emai so we can check on your personal info 🙄— Alexsandra Wright (@alexsandra8888) September 8, 2017
Also Equifax: hold my beer while I sell these company stocks before the public finds out about the hack.— Pix Mol (@pixmol) September 8, 2017
Also: we sold our shares before we told you. Happy weekend.— Classic Movies (@ClassicMP) September 8, 2017
A huge issue in the consumer credit industry and how companies can justify screwing us. Yet not a single politician talks about reform.— ChefMarkVegas (@OneVegasGUY) September 8, 2017
Equifax said they'll notify customers if they've been affected by the hack, and they can also check for themselves through the company's own website: equifaxsecurity2017.