John Lewis, a UK-based retailer, has scrapped the "boys" and "girls" labels on their clothes. And not just with children's clothing: they have acutally done away with the separate sections within the store.
Caroline Bettis, the head of childrenswear at John Lewis, said: “We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear.”
Needless to say, this is a thrilling and highly positive move.
We hope to hear of more retailers soon following suit.