According to Associated Press, Swift set a new record for global streaming. On Saturday, the single reached over 8 million same-day streams.
Swift's sixth studio album, Reputation, promises a new era for the recording artist. The ten-time Grammy Award winner released her new music video — which has subtle clap backs at feuds between Kim Kardashian, Katy Perry, and Kanye West — during the Sunday's MTV Video Music Awards.
"Look What You Made Me Do" is heavy on snake motifs, and has a not-so-subtle theme of shedding that good-girl persona.
2010 taylor: who you are is not what you did, you're still an innocent— Dana Schwartz (@DanaSchwartzzz) August 25, 2017
2017 taylor: I AM DEAD NOW AND SO ARE YOU BECAUSE I WILL KILL YOU
Taylor Swift just got to the Dark Willow episodes of buffy— Dana Schwartz (@DanaSchwartzzz) August 25, 2017
Taylor Swift got me dissecting metaphors and imagery like I haven't done since my book report on To Kill A Mockingbird in 9th grade— Kalie Shorr (@kalieshorr) August 28, 2017
If you don't get the new Taylor Swift than you never got Taylor Swift. This era is for her most loyal fans and the most genius one yet.— Haley (@Hspalding13) August 28, 2017