Why capture the imaginations of children of all ages when you can contend in court that the casual use of an identifiable element of a show you produced thirty years ago constitutes a breach of contract?
LeVar Burton has a podcast called LeVar Burton Reads, which he has described as "Reading Rainbow for adults."
Considering how many present-day adults watched the actual Reading Rainbow as children, it would be a nice throwback for us to hear LeVar saying his catchphrase from the show, "But you don't have to take my word for it..." when discussing books on his podcast. But hey, WNED, the broadcaster that created Reading Rainbow all those years ago, is not interested in our mild amusement -- only that Burton compensate them for his use of that phrase in a recorded medium.
WNED, the public broadcaster in question, issued the following statement on the matter:
"As evidenced by Mr. Burton’s conduct since he began ‘teasing’ the public about the return of Reading Rainbow years before his company acquired any rights to do so, Mr. Burton’s goal is to control and reap the benefits of Reading Rainbow’s substantial goodwill — goodwill that unquestionably belongs to WNED."
Twitter, which is largely comprised of present-day adults who were Reading Rainbow-watching children, didn't much care for the lawsuit.
And on National Book Lover's Day!?
Sigh. Happy National Book Lovers Day. If you owe your love of books to these two parties, maybe broadcast to them your disdain for this lawsuit.