Everyone loves a good mystery. Roswell, NM, Stonehenge, the pyramids. And now the newest addition to the list: Coke Zero's Twitter account suddenly and inexplicably locked to all non-followers. Well, not exactly...
Ominous and foreboding, staring at Coke Zero's Twitter page (at the time of writing) is not unlike the scene in Willy Wonka and the Chocolate Factory when Charlie Bucket stands outside the locked gates of Wonka's chocolate factory, which had mysteriously closed to the public long ago... or maybe not.
The Coke Zero Twitter page states:
This account's Tweets are protected. Only confirmed followers have access to @CokeZero's Tweets and complete profile.
Check it out:
But it turns out there is much more to this story. It all started Thursday, April 12.
Twitter user @MashAllPotatoes posted the following tweet with side-by-side images:
Fans of Coke Zero were... devastated?
They speculated about what had happened:
Sounds like the person managing the account just had it lol— Kristi (@VryRdmButterfly) April 12, 2018
Some commenters appeared concerned:
And that's when Coca-Cola spoke up:
In response, MashAllPotatoes made a confession and apologized. Apparently the original post included a series of tweets jokingly ranting about the differences between Diet Coke and Coke Zero, which is why he refers to Rick and Morty here.
But people were still confused because when they went to the Twitter account it was indeed locked:
So @MashAllPotatoes explained that the Coke Zero account has actually been locked for a while. Apparently, he faked the first image in his tweet, that of a functional Coke Zero Twitter page, and put the images next to each other to make it seem like it had recently blocked non-followers.
He then speculated as to why the Twitter account closed:
Coke Zero has been rebranded as Coke Zero Sugar, so maybe that's why— MashAllPotatoes 🌱☀️🌼 (@MashAllPotatoes) April 13, 2018
No. Coke zero is no more. It's been replaced by Coke Zero Sugar. Similar name, different formula and taste.— Mike Hardin (@MikeHardin) April 13, 2018
The whole thing left some wondering if it was all a marketing ploy and not, in fact, an internet mystery:
hiring ironic millenials on social media is the wisest possible advertising move— jackchrono (@omegantl) April 12, 2018