Warning: This Is Us (and Crock-Pot) spoilers ahead...
It's been looking as if Milo Ventimiglia's character on This Is Us, Jack Pearson, was going to be killed off for quite some time, and last week the show left viewers with a strong hunch that his death would be due to a fire caused by a malfunctioning Crock-Pot.
This caused diehard fans of the show to begin to harbor...anti-Crock-Pot sentiments, which the show's creator tried to address on Twitter:
As the pivotal post-Super Bowl episode approached — during which Jack's Crock-Pot fueled death came to pass — Crock-Pot produced a preemptive Super Bowl ad featuring Ventimiglia in hopes of softening the blow. At the end of the ad, Ventimiglia serves himself a heaping serving of chili from a pristine looking Crock-Pot.
The ad finishes with the hashtag #CrockPotIsInnocent:
And many on Twitter were here for it:
Others, however... well, they're not okay. At all.
I mean, it's gotten a bit out of hand:
Though some are trying to bring a bit of perspective to the hysteria:
It's a storyline people.....not a PSA! Cigarettes and toasters cause more fires than crockpots. I don't see people chucking those out.— sandy elliott (@sle21758) February 4, 2018
Some saw it as a promotional opportunity:
While these folks saw the ad as an opportunity for a good ol' fashioned public service announcement:
Yes, that happened.
H/T: AV Club