This French supermarket is playing with fire. Who knows what they expected to happen, but when the grocery store announced a 70% sale on Nutella, shoppers went wild.
At the equivalent of $1.75 a jar, you better believe you would riot for that hazelnutty goodness.
Police had to be called in after several people were injured.
One person who has clearly never tried Nutella said, "All this for just some hazelnut spread?"
Customers would do anything for the sweet treat...
If you've ever had breakfast in France, you can understand the Nutella riots.— Sarrah (@MissSarrah) January 26, 2018
The store put up signs for people's safety. The situation was beginning to look pretty silly.
At least the riots are inspiring some dynamite art.
Really, we should be creating meaningful bonds with Nutella, not fighting over it. But if you're fighting over it, we get it. That stuff is GOOD.