How have you been spending your 2018 so far? Whatever the rest of us are doing probably can't compare to what the Tide PR team has been up to. Following a bizarre and dangerous internet craze that involves people eating Tide Pods, the laundry detergent has already released a commercial reminding people that Tide Pods are not meant for consumption. Now, the brand is spending their time responding to people who claimed to have eaten a Tide Pod.
People have been messaging the brand on social media after allegedly consuming a detergent pod:
Contact your doctor or your local poison control center. When you're feeling better, please call us at 1-800-879-8433. We're open M-F from 9-6 ET.— Tide (@tide) January 18, 2018
Because that makes sense, right? I mean, we hope some of these were some sort of joke or prank, but it's hard to say.
Someone shared the responses flooding in from Tide on Twitter:
Helping both teenagers and full-grown adults who have eaten laundry detergent — on purpose! — is probably the last thing a social media assistant or public relations expert ever thought they'd have to deal with.
Employers might be reassessing their experience requirements for social media managers:
SEEKING:— Mark Berman (@markberman) January 18, 2018
Social Media Manager for Prominent Detergent Manufacturer
-1+ year of journalism experience
-Track record of drawing in audiences using social networks
-3-5 years poison prevention experience, including providing toxicological consultations
Some people are having a little too much fun with this strange form of satire:
Tide pods are pretty tasty. Did you guys know you can also wash your clothes with them? I wish all candy was this versatile.— Cory Haltinner (@TheRealCoryH) January 19, 2018
Not sure why Tide are advising people to have a glass of milk or water with them, they're much better with a little pepsi and ice.— Pope Urban (@PopeUrban4) January 19, 2018
While others would really like to see this craze come to an end:
This is like the cinnamon challenge, except cinnamon is actually EDIBLE.— A Light in the Dark (@CagedTigersRMad) January 18, 2018
I never imagined writing this, but let's all hope people will stop eating laundry detergent.