A simple idea can really take you places with enough consistency.
Let's examine the case of Graham the Christian of YouTube notoriety. He wanted to raise some funds to donate to Red Nose Day, and so he attempted something crazy — the recitation of two words one million times. If you're unfamiliar, "Gucci Gang" is a song by rapper Lil' Pump that celebrates the sale and purchase of drugs and having more money than you. Here, have at it:
Right, so mayhaps Graham the Christian wondered how to make it wholesome and family friendly and was left only with the title.
People love a spectacle, even if it's watching two words lose all meaning over the course of multiple 17-hour live streaming shifts.
Going to be saying "Gucci Gang" 1,000,000 times for charity. To finish it in time for classes I'm going to have to stop the "England is my city" stream.— Gucci Graham (@CowbellyTV) December 30, 2017
The streams are exactly what you might think they are, but we'll save the example until the end.
Folks on Twitter watched it unfold, and people actually did start donating money:
im watching this live stream of this guy saying gucci gang 1 million times for charity and i joined when he was out cold so people were donating to wake him up and he abruptly woke up and just started saying gucci gang while clicking the counter until he stopped clicking+— not a weeb (@mobspsycho100) January 5, 2018
there is a boy on youtube right now saying gucci gang 1 million times for charity 2018 is wild— Neen Bean (@ninaapenzo) January 7, 2018
Eventually the Red Nose Day team caught wind of the marathon and drove folks in his direction:
He actually made it, because the eyes of the world were upon him and public accountability is a heckuva thing.
The live stream is no longer available in its entirety, but believe me, this is the part that's the most worthwhile:
Shoot for the stars, kids!