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Unlucky Man Gets Mistaken For A Department Store On Twitter--Starts Responding Anyway

For those who don't know, there is a British department store called "John Lewis." Every year they air Christmas advertisements that often inspire major reactions on Twitter. There's just one problem: Those reactions are often directed at @johnlewis, a teacher from Virginia, rather than @johnlewisretail, the account for the store. 

It's become something of a fun tradition.

But human John Lewis chooses to join the fun by responding to those caught up in the confusion.

Sometimes, he gently ribs people for their confusion:

Sometimes the mockery is not so gentle:

Human John Lewis had feelings about the store's ad that featured a fuzzy creature named "Moz the Monster."

And the department store couldn't help but get in on the fun:

Though this Twitter user seemed to finally be catching on:

John Lewis has the patience of a saint... the human... not the department store.

H/T: Twitter