The Australian clothing brand Forever New had a run on one particular party dress. No one knew the customer were all attending the same wedding. One of those customers was Debbie Speranza and much to her surprise when she attended a wedding of a friend she ran into five other women in the same dress.
Speranza posted the photo of the women and the bride to Forever New's Facebook page, along with a message suggesting they start a bridal registry for guests to compare outfits.
The photo of the six women in matching dresses received over 50,000 likes and 11,000 comments.