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Scientists Create All-New Kind Of Chocolate Specifically Aimed At Millennials

Here comes a new chocolate color: pink! On Tuesday, Swiss cocoa giant Barry Callebaut introduced "ruby," a new chocolate made without dyes.

The company said the chocolate will have a fruity, berry like flavor.

Barry Callebaut CEO Antoine de Saint-Affrique told Bloomberg that the ruby chocolate follows the creation of white chocolate—just eighty years later! And it looks as if the decade of research and development will pay off.

The company is targeting millennials, and Twitter is here for it:

The Barry Callebaut Group, headquartered in Switzerland, came about in 1998 when Belgian chocolate maker Callebaut merged with French chocolate producer Cacao Barry. Global chocolate sales have been down in recent years, with giants like Hershey and Nestle struggling in the weak market.

Barry Callebaut hopes "ruby" will boost chocolate sales, and we hope to see it in our 2018 Valentine's Day boxes. 

H/T: Pinterest, Twitter, Time, Bloomberg