Gwyneth Paltrow has announced that she will hire a fact-checker to verify statements made by her company, "Goop," a lifestyle-and-wellness e-commerce business. She referred to hiring a fact-checker as a "necessary growing pain," as some experts have called many of her company's claims into question.
Goop—which is actually named for Ms. Paltrow's initials, not a slimy solution—is heavily trafficked, and its believers lap up its advice. According to The New York Times, Goop is "a clothing manufacturer, a beauty company, an advertising hub, a publishing house, a podcast producer and a portal of health-and-healing information, and soon it [will] become a TV-show producer. It is a clearinghouse of alternative health claims, sex-and-intimacy advice and probes into the mind, body and soul. There [is] no part of the self that Goop didn’t aim to serve."
However, one doctor in particular, Dr. Jennifer Gunter, often challenges Goop.
And finally, according to the AV Club, a watchdog group called Truth In Advertising has filed a complaint against Paltrow's "deceptive" claims. Following the complaint, Paltrow announced that she would indeed hire a full-time fact-checker for the company, after severe and suspicious reluctance.
"With assaults coming from all sides, Goop began to dig its heels into the dirt, not only because dirt is a natural exfoliant and also contains selenium, which is a mineral many of us are lacking and helps with thyroid function." The heart swells, or maybe the thyroid.— Jonathan Kauffman (@jonkauffman) July 25, 2018
The fact-checker will start working for the company in September.
It's a rigorous fact checking job. Every day, they're required to go down into the Goop basement, look in the vault and make sure the fact is still there.— (((John Rennie))) (@tvjrennie) July 25, 2018
Gwyneth: So do we have it?— Michael Moyer (@mmoyr) July 25, 2018
Checker: Sure, yep I see it.
Gwyneth: You're certain it's there?
Checker: Indeed, right in front of me.
Gwyneth: WELL THEN SEAL THE GODDAMN VAULT AND NEVER, EVER SPEAK OF THIS TO ANYONE
So Gwyneth, is this still your opinion?— Shellfire (@Stunt_Girl) July 25, 2018
Fact checked. Next!
The company truly makes some outlandish claims, so this will be an interesting process to say the least:
Many people are suggesting Gwyneth actually hire Dr. Jennifer Gunter, who might bring down the whole bizarre establishment.
If Jen were to be hired as the fact checker, Goop would cease to exist. That would be a good thing.— Nava Brahe (@NavaTweet) July 25, 2018
According to Paltrow, Goop originated in the first place to fill a void in women's healthcare. That space now seems to be taking advantage of women.
Also running through the piece, the unmissable subtext: Gwyneth Paltrow is now 45, an age when Hollywood wants basically nothing to do with you if you're a woman. The wellness movement (and general home/style branding) is how major female celebrities transition/survive longevity.— Daniel Carlson (@danielwcarlson) July 25, 2018