The Russian branch of Burger King offered a cash prize of $47,000 and a lifetime supply of Whoppers to any woman who gets pregnant by a World Cup football player. The ad was launched on VK a Russian social media site. Specifically the ad was offered to “girls who manage to get the best football genes” and “lay down the success of the Russian national football team."
The ad went on to say, “It is a reward for the girls who would get pregnant from the international football superstars.”
After the backlash, the company deleted the ad and offered an apology, saying:
As soon as it was brought to our attention, we had it removed. It certainly does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.
People were definitely offended by the ad and weren't accepting the apology.
Unacceptable apology Burger King. Burger King knew women would find this offensive yet, that didn’t stop them, they proceeded in making this advertisement public anyway.— HAJJI A DAVIS #FreePalestine🇵🇸#SpeakTruthtoPower (@HajjiADavis) June 21, 2018
I hope there is a worldwide backlash against Burger King. This is not the kind of thing for which corporate leadership can claim plausible deniability.— Dawn (@dawnphoenixk) June 21, 2018
Fast food is not a healthy choice for our bodies and choosing to further devalue women speaks volumes #shameful. A strategic marketing plan is better than any apology. Was this message a true reflection of @BurgerKing core values? #scpr622 https://t.co/tlNOklgvua— ValenciaR@SCPR622 (@ValenciaRSCPR61) June 21, 2018
Some folks just couldn't believe something like this would ever be approved.
This isn't the first time Burger King Russia has done something distateful.
The rape victim on a talk show defending how little vodka she drank the night she was raped and the ad below using her image.
Its sad how brainwashed and miss understood rape and sexual assault are among the global masses. We're brought up to believe girls do it for attention. But the more i thought about, the more I realised that I myself, was unfair and unbiased, and wrong. Very few girls actually lie— ~ºJNY HZDº~ (@Johnny_Hzd) June 21, 2018