We're really hoping that the little kid featured in this image didn't quite grasp the nature of the insensitivity on his sweatshirt, but the Weeknd sure did.
I feel like this was unintentional as many people refer to their children as monkeys. But the oversight is stupid.— ruganzu howard (@kuroikaijin) January 8, 2018
✊🏿 Thankfully, I've never shopped at @hm. A quick history lesson for those that "just don't get it": labeling black people monkeys/apes/anything sub-human was used as justification for enslavement, forced sterilization, Jim Crow, extrajudicial violence, and more. Shame on @hm. https://t.co/3jAvpOCq7P— Paul Dawkins (@Paul__Dawkins) January 8, 2018
Who approved this !!! 😡. Absolutely shocking. Whoever was the creative director and approved this needs to reasses their career and skills. In a year about change and empowerment to all races, religions, gender, preference etc. This is an absolute disgrace. @hm https://t.co/pem6IcsiTf— Ian Tweedy 🏳️🌈❤️️ (@IanTweedy90) January 8, 2018
I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something...wanna take a guess?
We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.
So they didn’t learn from the recent Dove ad not to be racially insensitive? Personally think the Dove ad was taken out of context but companies need to be aware of optics. H&M should have known better this is inexcusable.— Dionne (@Aye_Dionne) January 8, 2018
The Weekend drops H&M, times are changing... absolutely behind that decision and people’s decisions to start standing up for what they believe— Bear Degidio (@Beardegidio) January 8, 2018
Do your research, folks. Meaning well doesn't always cut it.