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Gwyneth Paltrow's Goop Wants You To Shoot Coffee Up Your Bum—But Doctors Say 'Hold Up'

Gwyneth Paltrow's GOOP (and Gwyneth herself) have become pretty well known for health tips and "life hacks" that seem wildly out of touch with the average person's life experiences. Her tips have included things like insisting your hair salon incorporate spiritual psychology into your styling. We don't know anyone who has a regular salon at all, but sure! We'll shop for a stylist who highlights our soul, we guess? She also espoused walking around barefoot to absorb the earth's energy, volunteering to be stung by bees so your skin looks better, healing "stickers" that cost well over $100 on her site, and consuming nothing but raw goat milk for eight days to cleanse the body and soul. 

Also, shooting coffee up your butt.

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The website put up an article about the benefits of a colon cleanse done by inserting a tube into your anus, then using that tube to fill your rectum and colon with warm water or saline so you can push it back out, along with feces, toxins, negative energy, and more. While enemas can have legitimate medical benefits when done by a professional for a patient who needs it, doctors are quick to point out that your average person won't ever need one and probably shouldn't be blindly inserting lengthy tubes up their own excretory system. The risk of perforation and contamination is so real.

GOOP isn't worried about that, though. Not only are they not worried, they've figured out a way to make it better! Instead of using water or saline, why not use coffee?! And why not spend $135 on a fancy glass jar that you can fill with that coffee you're about to squirt up your rear? Coffee enemas have been touted as a "cure" for cancer and other ailments for a while. Know what they've lead to? At best, absolutely nothing. At worst, they've caused internal burns, perforation, dehydration, and death. Still, Gwyneth will totally sell you a glass jar and some tubes for $135 so you can rinse your butt out with healing coffee. No, we're not kidding.

Twitter heard about it and... well... take a look:

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Scott: SAME. 

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H/T: Twitter, Mashable