Lucky Charms Frosted Flakes might be the cereal of our wildest, most delicious childhood dreams. But this brand new breakfast treat comes with a heaping scoop of drama.
Everyone is familiar with the original marshmallow cereal, Lucky Charms, by General Mills. Back in 2017, Kelloggs tried to get in on the action and include their own marshmallows in a limited batch of Frosted Flakes. It was, um, not so well-received.
General Mills saw a window of opportunity here and debuted their own version of the mash-up. Drama alert! It turns out the term "frosted flakes" isn't trademarked, which means that General Mills has free range to use it all over their packaging and social media. Talk about trolling the competition.
Still got your Cereal Pants on? Because General Mills also dropped new Lucky Charms Frosted Flakes all over our faces today. The cereal combines Lucky Charm marshmallows with frosted corn flakes and a hint of tiger’s blood, because they absolutely EVISCERATED Tony the Tiger when they made this cereal. Apparently “Frosted Flakes” is too generic a term to be trademarked. 😅 General Mills even went with a blue box and white font, just like Kellogg’s Frosted Flakes. It really does seem like a big bowl of 🖕 aimed at Kellogg’s, but what do I know? (Nothing.)
Could this be the beginning of a long, exhausting cereal war? What could be next, Cookie Crisp Corn Pops? Froot Loop French Toast Crunch? We'll grab a bowl of this sugary sweet, cavity-inducing cereal while we wait.
H/T - Uproxx