Since the beginning of his Presidential campaign Donald Trump has walked a murky line between public service and personal enrichment.
From his campaign offices to his weekend getaways Trump has made a habit of steering donor funds and tax-payer dollars towards properties and services provided by his private companies. Lately, the most visible example has been Trump's Palm beach golf resort, Mar-a-Lago
It's a glaring impropriety that has angered many voters, especially in light of a recent Trump tweet.
Heading to the Southern White House to watch the Funeral Service of Barbara Bush. First Lady Melania has arrived in Houston to pay our respects. Will be a beautiful day!— Donald J. Trump (@realDonaldTrump) April 21, 2018
As other world leaders headed to Houston,Texas for the funeral of former First Lady Barbara Bush, President Trump announced on Twitter that he would be watching the service from the "Southern White House", his Mar-a-Lago estate.
The tweet has since drawn massive attention for at best being a tasteless plug and at worst, a subtle message with potentially racist undertones.
At first, many just questioned Trump's language, choosing to call the day of Barbara Bush's funeral a "beautiful day."
Never heard the day of a funeral referred to as beautiful.— Sherry Ahearn (@Saahearn) April 22, 2018
A funeral is a beautiful day? What the f is wrong with 45?— jana goldman (@PressHereJG) April 21, 2018
Yes, a funeral makes for a beautiful day. No feelings of loss and grief for this man, who will probably go out and play golf.— Candace Dempsey (@Candace_Dempsey) April 21, 2018
Weddings I can see using the phrase 'a beautiful day'. Funerals, not so much.— MP (@MPFIED) April 21, 2018
But many on Twitter were outraged that Trump would use Bush's funeral as an opportunity to promote his exclusive, $200,000 a year private club.
This reference to the "Southern White House" is part of the campaign to monetize the presidency. Unlike the Mid-Atlantic White House, you can purchase unlimited access to the Southern White House and its chief occupant if you are willing to pay him $200,000 per year. pic.twitter.com/1dSZrZ6q4b— Walter Shaub (@waltshaub) April 21, 2018
It is so offensive every time he calls his garish money making scheme of house this. It insults the history of the White House, the presidency, and our entire nation.— politimom (@DawnCuny) April 21, 2018
Others though were worried the title "Southern White House" was a subtle nod to racist supporters, referencing the home where Confederate president Jefferson Davis lived during the Civil War.
It’s also a great way to “dog-whistle” a future civil war to his base. Think about that for a minute...— Why Is Trump Still President (@WhyPresident) April 21, 2018
There’s no southern White House. This is a dog whistle. The whole south will rise BS. They lost. They have no WH. Before he called it the Winter WH. Now Southern? It’s all about making the racist south supporters believe that he’s with them. He knows it’s going down soon.— “Shadey Councilor” Hassan Mueller (@TDeLynne) April 21, 2018
After the funeral many speculated that Trump's absence may have been due to a lack on invitation, but knowing Trump he probably has a tweet ready to respond that that too.
Wait for the tweet about the funeral ratings being down because he wasn’t there— Maureen Farley (@fschil) April 22, 2018
H/T - HuffPost