Abertay University conducted a study that compared images of women wearing makeup to those without. Researchers showed subjects 16 pairs of images, one a picture of a woman made up for a night out and the other a picture of the same woman wearing no makeup. Subjects were then asked to identify who might be a better leader.
Both male and female participants evaluated women more negatively as a leader if it looked like she was wearing a lot of makeup.
Headline: Women with heavy makeup less likely to be seen as leaders, new study finds.— Kate O'Flaherty (@KateOflaherty) March 10, 2018
(I mean WTF - why do this study at all, let alone share the findings)
It continues: "Women wearing heavy makeup are less likely to be thought of as good leaders, new research from Abertay University has found."— Kate O'Flaherty (@KateOflaherty) March 10, 2018
(Two days after IWD. I'm curious to know what the equivalent study on men would be.)
Christopher Watkins of Abertay University commented:
While the previous findings suggest that we are inclined to show some deference to a woman with a good-looking face, our new research suggests that make-up does not enhance a woman's dominance by benefiting how we evaluate her in a leadership role.
Women wondered why this study was "news":
Obviously I don't need to say this as it's so freaking obvious, but this study is completely subjective, it's sexist and it's an insult to women.— Kate O'Flaherty (@KateOflaherty) March 10, 2018
Similar to 1 I read last year, women should wear their hair up rather then down as they look more business-like and taken more seriously?! So our knowledge, experience, qualifications and hard work are irrelevant 🤔— Shelly R Williams (@ShellyReiRei) March 11, 2018
There was also a piece a while back about how women newsreaders shouldn't show bare arms because it made them look unprofessional......— Sheila O'Flanagan (@sheilaoflanagan) March 11, 2018
Ha, I saw that this afternoon as well. Honestly like a headline from The Onion.— Polaris (@Polaris501) March 11, 2018
And there were some jokes that practically told themselves:
Be fair. The same is true of men who wear makeup on a night out.— Graham Brack (@GrahamBrack) March 11, 2018