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Disappointing New Study Finds That Made-Up Women Are Not Perceived As Leaders

Disappointing New Study Finds That Made-Up Women Are Not Perceived As Leaders
MW
Updated 2 months ago

Abertay University conducted a study that compared images of women wearing makeup to those without. Researchers showed subjects 16 pairs of images, one a picture of a woman made up for a night out and the other a picture of the same woman wearing no makeup. Subjects were then asked to identify who might be a better leader.

Both male and female participants evaluated women more negatively as a leader if it looked like she was wearing a lot of makeup.

Christopher Watkins of Abertay University commented:

While the previous findings suggest that we are inclined to show some deference to a woman with a good-looking face, our new research suggests that make-up does not enhance a woman's dominance by benefiting how we evaluate her in a leadership role.

Women wondered why this study was "news":

And there were some jokes that practically told themselves:

In summary...

H/T: Indy100