Gun lobbyists are mad as heck and they aren't going to take it anymore.
In a new "We'll Show You How Mad We Are" TV spot produced by the NRA, a really pissed off middle-aged white man holding a sledge hammer stands beside a television showing clips of the media criticizing the NRA and Donald Trump.
As clips continue playing — including snippets from comedy shows such as Saturday Night Live and Last Week Tonight With John Oliver — this guy's irritation grows until he finally lowers his safety goggles and slams the television with the sledgehammer.
Behold the subtlety:
The actor in the spot portraying "Angry Guy" is Grant Stinchfield, a right-wing radio host and owner of Kwik Kar Auto Care Center. Stinchfield recently came under fire for indirectly suggesting that North Korea drop a nuclear bomb on Sacramento, CA. He later apologized, saying it was a joke.
The NRA and Stinchfield were clearly going for a big reaction with this overwhelming show of strength and rage.
Sadly for them, it garnered more giggles than gasps:
Gonna own the libs by [adjusts safety goggles] destroying my own property— Scott (@firescotch) February 12, 2018
Some wondered about the emotional stability of the NRA and the man with the sledgehammer:
Do the NRA snowflakes need a safe space so big bad words won't hurt their little feelings?— John Pinto (@TheGreatPinto) February 12, 2018
By all means, give this PERFECTLY SANE individual a gun.— Matthew Lysiak (@mblysiak) February 12, 2018
Overall, Twitter was confused by the whole situation:
"People think that we're too violent and reactionary to be trusted with guns or safe gun policy? I know, let's make commercials showing us in a simmering rage, unsubtly advocating violence as a solution!"— Joe Shadows (@JoeOfShadows) February 12, 2018
The NRA is an extremist organization.
This ad appeals to whom? we're supposed to be intimidated by a man who is satisfied by hitting a tv off a table with a sledgehammer? *doubles over laughing*— Amy adjusts her tinfoil hat (@isthisayayface) February 13, 2018
But there was a more basic question on everyone's minds:
Why...didn’t...he...shoot the TV?— Bret Hyde (@BretHyde) February 13, 2018
Seems like a real missed opportunity.
@thatdonwood summed up the reasoning:
Would lack the subtlety on display here.— Don "Well that went well." Wood (@thatdonwood) February 12, 2018
H/T: Huffington Post